Tuesday, November 5, 2013

SCHAWEL+COLES Helps GraphicAudio Build A More Robust E-Commerce Website

SCHAWEL+COLES, an interactive ecommerce agency based in Utah and New York, designed, developed and migrated a Magento Enterprise store for GraphicAudio.net, an imprint of the Cutting Corporation which produces action-packed audio entertainment with a full cast, sound effects and cinematic music.

Salt Lake City, UT, USA (November 5, 2013) -- SCHAWEL+COLES, an interactive ecommerce agency based in Utah and New York, designed, developed and migrated a Magento Enterprise store for GraphicAudio.net, an imprint of the Cutting Corporation which produces action-packed audio entertainment with a full cast, sound effects and cinematic music.

A leader in creative online store creation and implementation, SCHAWEL+COLES solved some unique challenges for GraphicAudio. The company's web store had outlived its previous e-commerce platform and was unable to provide the functionality GraphicAudio needed to grow. After careful research, the GraphicAudio team decided on Magento Enterprise. Next, they needed to find a responsive and talented development team that could migrate all their data and build a store that could handle their complex downloadable product requirements.

"SCHAWEL+COLES understood that we are not a cookie-cutter company or store and worked closely with us to customize and achieve the results we needed to make GraphicAudio.net accessible and easy to use for our customer base," said Anji Cornette, Executive Producer and E-Commerce Division Director at The Cutting Corporation.

SCHAWEL+COLES wrote custom scripts to export the customer, order and product information from their old store and import the data into the new Magento store. The S+C team also updated the interface, introduced new sampling and review tools, and made it easy to find productions with layered navigation tools.

Michael Schawel, the agency's co-founder, said, "Many times, if not always, a project lives or dies by communication and client involvement. The team at GraphicAudio was the best in class on both counts. Even with all the moving parts, it was another smooth Magento migration for S+C and a successful re­launch for Graphic Audio because of the collaborative spirit that was present throughout the project."

"SCHAWEL+COLES was able to offer us a seamless multi-store solution," Cornette said. She added that customers have responded favorably to the new store.

Now, the stunning experience GraphicAudio fans expect from their audio productions is now available in the way they purchase the products.

About SCHAWEL+COLES

SCHAWEL+COLES is an interactive e-commerce agency located in Salt Lake City, Utah with a consulting arm in New York. Online retailing expert Michael Schawel partnered with design industry veteran Matthew Coles to form an agency that gives clients elegant design with intelligent functionality. S+C offers a comprehensive range of e-commerce, design, marketing, identity, core development services aimed at solving problems and answering questions. For more information, see http://www.schawelcoles.com.

About GraphicAudio®

GraphicAudio®...A Movie in Your Mind® is an imprint of The Cutting Corporation. Since 2004, GraphicAudio has published approximately 900 titles and 60 different series in their GraphicAudio...A Movie in Your Mind audiobook entertainment format. GraphicAudio has adapted many novel and comic prose novels into exciting productions averaging six hours in length. For more on GraphicAudio...A Movie in Your Mind®, visit: http://www.GraphicAudio.net.

Media Contact
Company Name:Schawel+Coles
Contact Person: Matthew Coles
Email:m@schawelcoles.com
Phone: 801-363-0101
Address:8 East Broadway, Suite 310
City: Salt Lake City
State: Utah
Country: United States
Website: http://www.schawelcoles.com

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