Content marketing has grown from a trend into an industry staple—and with it has grown a wide range of myths that have kept business owners from achieving the highest degree of success possible with this particular initiative. The professionals at Grammar Chic, Inc., led by President and Editor-in-Chief Amanda E. Clark, work with small- and medium-sized business owners to design and execute effective content marketing strategies on a daily basis. Through this interaction, Clark and her team have worked to fight these myths and assist their clients in building and managing high-quality content marketing campaigns.
An article published by Search Engine Watch calls attention to five of the most common myths that have plagued the content marketing industry. The first of these myths is that content marketing is a simple task when comparing it to other promotional tactics. While it certainly is not the most difficult, this particular approach requires the development of relationships with members of the target audience. This takes time and tact to achieve, which leads to the next myth: content marketing is not time intensive. Most business-to-business professionals say that a lack of time is what keeps them from engaging in effective content marketing strategies.
"Content marketing is pretty simple on paper," comments Clark, "but it can become quite complex when a campaign is implemented. We focus on building relationships and networking across social media platforms and blogs. This allows us to create a strong presence for our clients within their industry—something that is important in establishing a brand as a leader."
The third myth that is cited by the article is that content marketing can be achieved through automation. Clark explains that, while there are certain programs like HootSuite that can make content marketing easier, the success of a campaign is driven by interaction with followers on social networking sites. This means that business owners still need to make time to get online and contribute to the content marketing efforts of their company, regardless of if they are running the campaign in-house or have hired a team, like that at Grammar Chic, to handle the day to day management of the initiative.
"We highly encourage our clients to stay active within their campaigns," Clark states. "We handle the details—we create new content, curate content, and pay attention to data. We make sure that posts are being made daily, pictures are uploaded, and profiles are complete. But having genuine interaction with the brand online is critical in creating a successful content marketing initiative."
The article's final two myths are that content marketing is cheap and that it can be handled by interns. Quality content marketing requires attention to detail, time, and an investment in polished, professional content creation and management. While this may be less expensive than other marketing efforts, it is certainly not free if done correctly. This is why it is unwise to trust an intern with content marketing efforts, as these individuals may not have the experience to run such an important campaign—and they may not be as familiar with the brand as they need to be to effectively support it online.
Clark encourages all business owners to engage in content marketing and looks forward to walking all new clients through the benefits that such campaigns can provide. The Grammar Chic, Inc. team offers a full catalogue of content marketing services, from the development of targeted strategies to the creation of blog posts and other key online assets. Individuals who are interested in learning more about Grammar Chic's content marketing services are invited to call (803) 831-7444 or email info@grammarchic.net. Additionally, details can be found within the company's flipbook.
ABOUT:
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, Web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
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